100 Day Clean Shirt

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Shirt that can be worn for 100 days without being washed

NEW YORK: Who needs laundry? A US company claims to have developed an
incredible shirt that can be worn for 100 days straight without needing a wash or ironing. 

Manufacturers claim the wool-blended shirt remains wrinkle-free and resists odour so
effectively that it even smells fresh after being worn during rigorous exercise. 

"We wanted to create the perfect staple shirt for a modern wardrobe, which is why
we have developed the oxford solid blue fabric and a small navy and blue
gingham check pattern,"
the company said on its website. 

The US company Wool & Prince claims that people can wear their wool
button-down shirts for days on end without them wrinkling, smelling or
showing any dirt, 'Gizmodo' reported. 

Testers recruited by the company all claim that no matter what they do, the shirts look
fresh from the dry cleaner all the time. 

The company says wool is six times more durable than cotton plus it naturally fights
wrinkles and odours and no chemical finishes are needed. 

A video also shows the company's founder Mac Bishop wearing the shirt for 100 days
and talking to people on the street, who all respond favourably. 

The material for the shirts is woven out of fine wool thread and there's a lot of
"Wool Science" about temperature, wicking, thread dynamics and cotton comparison. 

Wool&Prince is six days into a Kickstarter and is already collecting for stretch goals
because it has exceeded the initial USD 30,000 target. 

The shirts are USD 98 each, which might be worth it if there's really no dry cleaning or
washing needed for months at a time, the report said. 

"We stuck to what everyone wants for the shirt they can wear everyday.
A simple button-down collar, clean cuffs with pleats, and standard back pleats and
yoke to ensure great fit," the website said.